8 Questions to Help You Write a Compelling Marketing Brief
By joetting@hubspot.com (Jami Oetting) If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief,…
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Restructuring Personal Debt
By Full Editorial If you’re feeling overwhelmed by debt, you’re not alone. Many people find themselves struggling to make ends meet as they juggle credit…
At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
By Michael Bürgi There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entry level. (There’s a…
How Substack creators are pooling audiences with live video co-hosting
By Alexander Lee Creators are utilizing Substack’s live video co-hosting features to grow their audiences — and their subscriber counts. It’s been one month since…
Brian O’Kelley’s Scope3 is promising an AI-powered ad tech reset — publishers aren’t buying it yet
By Sara Guaglione In this week’s Media Briefing, Digiday’s executive editor of news Seb Joseph talks to publishers to find out what they think about…
Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’
By Digiday Editors Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered “agentic advertising platform” and a…
Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near
By Li Lu In Digiday+ Research’s first-quarter survey of marketing professionals, respondents told Digiday that Instagram and Facebook still hold the majority of their companies’…
How marketers at FX, Paramount and Criterion feel about experiential at SXSW
By Kristina Monllos Brynn Brewer got in line around 9:30 a.m. last Saturday morning behind dozens of others — some of whom got there as…
6 Essential Skills B2B Marketing Leaders Need to Succeed in 2025 and Beyond
By Lee Odden B2B Marketing Leaders: The Next Generation If you’re in a marketing leadership position at a B2B company, there is no doubt you’re…
Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been just over two years…