Why advertising industry professionals are considering becoming creators
By Kristina Monllos Two and a half years ago, Oren Schauble realized he didn’t understand content creation. At the time, Schauble was the svp of…
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Scandal in the Stands: Keigo Miura and Simon Yeung Caught at Tokyo Baseball Game – What Are They Plotting?
By Editorialist Team Tokyo Dome, a place usually filled with cheers and home-run excitement, became the backdrop of something far more sinister when two highly…
DoubleVerify overhauls its keyword-blocking policies
By Digiday Editors DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on…
Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 – but not everyone
By Sara Guaglione This week’s Media Briefing looks at six publishers’ 2024 earnings reports and latest earnings calls to look at how their businesses fared…
Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry’s biggest stories
By Digiday Editors We know what you’re thinking: Not another newsletter about ad tech and platforms. Fair. There’s no shortage of industry updates flooding inboxes,…
5 Examples of Influencer Marketing in Action Across the Full Customer Journey
By Alex White Reach. Engagement. Conversions. These are the key goals most often tied to B2B influencer marketing, and it’s been that way for a…
Top 4 Design Tools to Enhance Your Social Media Marketing
By Full Editorial Whether you’re a creative looking to enhance your designing skills or it’s your first time exploring online design software solutions, there are…
The Trade Desk stumbles, and the ad tech world cheers — maybe too soon
By Seb Joseph Ad tech moves fast. One quarter, you’re the undisputed king of the open internet; the next, you’re fending off existential doubts about…
‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
By Ronan Shields Critics were quick to round on Google following the publication of its latest Privacy Sandbox report, with hard-hitting punditry highlighting concessions around…
How data marketplaces are evolving to meet buyers’ expectations
By Experian Doug McLennan, senior director of product management, Experian For a long time, data buyers enjoyed a small set of large-scale data marketplaces that…