Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite
By Alexander Lee As of today, the first creator-owned account has reached a following of over one million on Fortnite. The milestone could spur more…
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Why Can’t I Rank? A Guide to Overcoming Top SEO Challenges
By Nick Nelson If you are struggling with your SEO results right now, believe us: you are not alone. The search landscape has been thrown…
The Independent bets big on individual talent-led verticals with the launch of Independent Studio
By Jessica Davies The Independent is doubling down on talent-led media production as part of a plan to create valuable intellectual property for sponsorship and…
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
By Antoinette Siu With influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies as the industry becomes more complex. The World…
Why big advertisers are buying Brave’s search ads — despite its small size
By Marty Swant Being small and less data-dependent aren’t always selling points for attracting search advertisers. But in the case of one privacy-focused browser, both…
Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand
By lbrowning@hubspot.com (Laura M. Browning) When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said…
25 Live Video Stats Marketers Need to Know This Year
By pbump@hubspot.com (Pamela Bump) As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers…
How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact
By kflanagan@hubspot.com (Kieran Flanagan) The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another…
Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
By Kimeko McCoy As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of a potential economic recession have sparked more…
Publishers left guessing how Google’s March 2025 core update will reshape searchÂ
By Sara Guaglione Another Google core update was completed last Friday, the first one this year — but what it will mean for publishers won’t…