Why business-to-person marketing requires a new identity approach
By Adstra Lance Brothers, Chief Revenue Officer, Adstra Managing identity has never been more complex. Customer data is fragmented across systems, privacy regulations are tightening…
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The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies
By Marty Swant Now that September is locked in for Google’s showdown with the Department of Justice over how to dismantle its grip on online…
What’s in and out in this year’s TV and streaming ad upfront market
By Tim Peterson Subscribe: Apple Podcasts • Spotify The upfront seems set for one of those up-and-down cycles. The annual TV and streaming advertising haggle…
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay's a loser.)
By cdelprincipe@hubspot.com (Curt del Principe) “Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email…
Travel Light, Travel Right: How Bounce Luggage Storage Is Revolutionizing the Way We Explore Bali—and the World
By Full Editorial If you’ve ever landed in Bali at the crack of dawn with your hotel check-in still hours away and your suitcase practically…
Smarter B2B Content Marketing: A Pro Guide to Content Repurposing from Day One
By Theresa Meis It happens all too often: a B2B marketing team works hard on a great report, video or blog post, gets it launched…
11 helpful resources for improving your business skills
By lkolowich@hubspot.com (Lindsay Kolowich Cox) It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve…
In Graphic Detail: How AI is changing search and advertising
By Marty Swant AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online.…
What if Google isn’t forever? Marketers grapple with a platform in flux
By Marty Swant There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long…
Why your startup needs a content strategy (& how to build one that scales)
By Jenny Bergen Clark A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson…