The Trade Desk unfurls OpenSincera
By Digiday Editors Related Insights The Programmatic Marketer A check on The Trade Desk’s risks and rewards Read More After making one of the few…
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Be human or be ignored — why authenticity matters and how my brand helped me launch a business
By Elfried Samba I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so…
Supercharge your productivity with an AI project assistant: A step-by-step approach
By kflanagan@hubspot.com (Kieran Flanagan) When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed…
How Digitas is navigating search’s shift to the AI era
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are…
Twitch’s Discovery Feed isn’t delivering, creators say
By Alexander Lee As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers. It’s been…
Beyond B2B Marketing Podcast: Ty Heath, The B2B Institute at LinkedIn
By Lee Odden B2B Marketing is a journey with twists and turns, wins and obstacles, and few certainties beyond the fact that things will change.…
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
By juthompson@hubspot.com (Justina Thompson) Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet…
X (formerly Twitter) vs. Threads: What brands need to know [data]
By Mandy Bray We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly…
The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief
By cdelprincipe@hubspot.com (Curt del Principe) Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are…
Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
By Michael Bürgi NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and…