By Tim Peterson This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect…
By Jessica Davies With mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter,…
By Dun & Bradstreet Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers today are operating in the aftermath of a fundamental…
By kbodnar@hubspot.com (Kipp Bodnar) Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what…
By sonia@soniaethompson.com (Sonia Thompson) Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of…
By Headlines Team There’s a moment in Shweta Harve’s “What the Troll?” music video—just a flicker—when the camera holds on her face, half-lit, half-shadowed, as…
By Tim Peterson Subscribe: Apple Podcasts • Spotify Upfront Week is over; let the upfront negotiations begin. Sorta. In the past, last week’s Upfront Week…
By Tim Peterson Subscribe: Apple Podcasts • Spotify Upfront Week is over; let the upfront negotiations begin. Sorta. In the past, last week’s Upfront Week…
By Ronan Shields The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a…
By Ronan Shields The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a…
