I run a zero-employee marketing agency entirely with AI tools — here’s how
By Barbara Jovanovic A few years ago, I was head of content at a health insurance company — a role that required a team of…
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Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’
By Michael Bürgi The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an…
Some WPP clients see a risk in Mark Read’s exit, others see a reset
By Seb Joseph The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with…
Recognizing the Signs of Narcissism On Social Media
By News Edition People often casually refer to selfish behavior as being “narcissistic” but true narcissism runs much deeper. People with Narcissistic Personality Disorder (NPD)…
How brands are extending social influence and commanding cross-platform conversations
By Alliant Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader…
What LinkedIn’s New Influence Report Tells Us About Building Trust in B2B Marketing
By Nick Nelson LinkedIn just released its new 2025 B2B Marketing Benchmark: The Influence Report (pdf) featuring in-depth analysis from authors Mimi Turner and Jann…
The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]
By esantiago@hubspot.com (Erica Santiago) With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use…
Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
By Tim Peterson This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price…
Inside Index Exchange’s multimillion-dollar start-up investment pact with FirstPartyCapital
By Ronan Shields Index Exchange’s investment arm, IX Labs, has announced a “multimillion-dollar” partnership deal with investment fund First Party Capital, a further sign of…
ButcherBox, Macmillan Publishers and Hopper are among the 2025 Future Leader Awards winners.
By Digiday Awards The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in…