Why Hearst built an AI voice assistant tool for Delish
By Sara Guaglione What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow…
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Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
By Devin Reed I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just…
How to create a landing page: My simple step-by-step approach
By Kayla Carmicheal The other day, I was reading a blog post when something caught my eye: a section about how to create a landing…
Why 3 Podcast Interviews Might Be More Valuable Than 300 LinkedIn Posts
By Headlines Team Every expert feels the pressure to post more often. LinkedIn rewards consistency, or so we’re told. And most professionals, especially those looking…
Why Opposing Lifestyles Are Buying the Same Brands: What the Progressive and #Tradwife Aesthetic Reveal About Today’s Consumer
By Headlines Team In a world where extremes dominate the discourse – right versus left, woke versus traditional, hustle culture versus slow living – something…
Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
By Jessica Davies 2017 called. It wants its keyword blocklists back. Ask a publisher a few weeks ago what kept them up at night, and…
Snap’s AI play targets the advertisers tired of Meta and Google
By Krystal Scanlon Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long…
How taking a unified campaign approach helps brands outperform benchmarks
By Experian Marketing Services Chris Feo, Chief Business Officer, Experian Marketing Services Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns…
Return on Relationships: Beyond B2B Marketing with Amber Naslund, LinkedIn
By Lee Odden Recording Beyond B2B Marketing podcast interviews is quickly becoming one of my favorite things. Not only do they create space for meaningful…
Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places…