Michelle Khare on building Emmy-worthy content — one challenge at a time
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Michelle Khare has done everything from Houdini’s deadliest trick to the Secret Service’s training academy all in…
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TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
By Krystal Scanlon TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance…
B2B Community Playbook: Beyond B2B Marketing with Kathleen Booth of Pavilion
By Lee Odden Relationships and connecting with people on a human level has always been important in business and B2B marketing. Social technologies and platforms…
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
By kbodnar@hubspot.com (Kipp Bodnar) In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some…
Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons
By Michael Bürgi For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the…
Yahoo takes cues from platforms as it offers more editorial control to creators
By Alexander Lee As Yahoo’s creator program matures, the company is increasingly evolving from a publisher into a creator platform in its own right. Yahoo…
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
By Mitchell Parton This article was first published by Digiday sibling Modern Retail. In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers…
Podcast companies turn to live events to capture growing advertiser spend
By Alexander Lee As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In…
This behavioral science principle can make your billboard go viral, here’s how
By Phill Agnew Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher…
Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlersÂ
By Jessica Davies This week’s Media Briefing looks into Cloudflare’s new tool that lets publishers block all AI crawlers – at the click of a…