With Microsoft in tow, Amazon’s DSP tightens its grip on the open web
By Seb Joseph Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals…
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David T. Scott’s Big Bet: Making Tabletop Games the Next Pop Culture Wave
By Editorialist Team David T. Scott has spent his career blending corporate expertise with entrepreneurial drive. Now, as the CEO of Evil Genius Games, he…
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
By juthompson@hubspot.com (Justina Thompson) Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely…
How to create AI prompts that eliminate bias and increase conversions
By sonia@soniaethompson.com (Sonia Thompson) AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of…
Google’s remedy phase explained: DOJ wants its offerings – and where the judge might land
By Seb Joseph The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the…
Nielsen enhances its cross-platform offering with attention metrics from Adelaide
By Michael Bürgi Continuing its goodwill tour to enhance measurement offerings for publishers, agencies and brands, Nielsen has signed a deal with measurement firm Adelaide…
Why the sky’s no longer the limit for live TV advertising
By DIRECTV Matt Cerussi, senior director of West Coast ad sales and national tune-in, DIRECTV Advertising Live TV is no longer tethered to the living…
AI Agents: The Next Social Trend for Healthcare Businesses
By News Edition In 2025, artificial intelligence (AI) is slowly spreading across various aspects of society. At first, it was utilized by individuals to help…
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
By HubSpot Staff When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their…
Your Workplace Security Trap: Why the Biggest Dangers Are Hiding in Plain Sight
By Gesten van der Post We’ve all seen the headlines about giant security breaches—the shadowy hackers, the stolen credit cards. It makes us think security…