8 best email marketing tools for HVAC companies in 2025
By HubSpot Editorial The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves…
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October Overtakes Summer: New Analysis Names Fall’s First Full Month the Deadliest for U.S. Drivers
By Headlines Team For decades, summer held the dubious crown as the most dangerous season on American roads. A new analysis by John Foy &…
The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
By sonia@soniaethompson.com (Sonia Thompson) Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns,…
Amazon’s next frontier in advertising: the cloud infrastructure it runs on
By Seb Joseph The ad dollars are nice but the real prize for Amazon is the infrastructure itself – the rails on which the entire…
From hatred to hiring: OpenAI’s advertising change of heart
By Krystal Scanlon By now, it’s hard to ignore where OpenAI is headed. The executive hints, the ad world hires, the burn rate that would…
Media Briefing: Step by step, publishers are building toward an agent-led ad business
By Jessica Davies This week’s Media Briefing looks at how publishers are laying the rails for agent-led buying. We look beyond the hype at the…
12 best email marketing tools for automotive businesses in 2025
By HubSpot Editorial Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from…
9 best email marketing tools for dentists in 2025
By HubSpot Editorial Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up on treatment…
Thought Leadership as a Platform for B2B Marketing ROI
By Lee Odden If you’ve taken marketing classes at University or worked in the field for a while, you’re probably familiar with the “7 Ps”…
The Human Touch Behind AI: How Changescape Web Balances Automation with Authenticity
By Elena Caldwell Artificial intelligence has changed the way businesses approach marketing. But at Changescape Web, founder Ken Tucker believes the goal isn’t to automate…