The new consumer journey, according to the CMO of Assembly
By MiQ Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew.…
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How my divorce at 29 changed how I think about contracts and run my business as a creator
By Christine Elizabeth At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how…
Marketers move to bring transparency to creator and influencer fees
By Krystal Scanlon Marketers have grown fixed on a simple, stubborn question: what portion of their spend reaches the person making the content? What was…
How Influencer Marketing Can Help Delta-8 Products
By Full Editorial Marketing in the wellness space is already a challenge. But marketing in the cannabis-adjacent wellness space? That’s another universe of difficulty. If…
How Reckitt is beating the AI odds with its approach to pilots
By Sam Bradley Enthusiasm for AI implementation among marketers remains high, despite worries there’s an economic bubble forming, or that, according to a widely cited…
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
By Sara Guaglione This week’s Media Briefing focuses on publishers’ stronger-than-expected Q4 ad revenue, with many seeing year-over-year growth that is sending positive signals as…
The AI traffic cliff is proving why revenue resilience matters
By EX.CO Tom Pachys, co-founder and CEO, EX.CO Publishers don’t face small shifts in trends like other industries do. Instead, they’re weathering a relentless wave…
Why CTV’s evolution has made the home screen the place where discovery meets intent
By TiVo Craig Chinn, svp of advertising sales, Americas, TiVo Advertisers know better. And yet, they can’t resist the nostalgic temptation to view CTV simply…
What Construction Managers Are Really Looking for in Bidding Software
By Full Editorial Ask any construction manager or estimator what the most stressful day of their job is, and they’ll all give you the same…
How to Market Your E-commerce Platform in a Crowded World
By Full Editorial Let’s be honest: the e-commerce platform market is brutal. You’re not just competing with a few small companies; you are in a…