‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions
By Jessica Davies A year of painful cuts and strategic shifts has reshaped Reach’s business. Next year, the publisher wants to show it can punch…
The Largest Digital Marketing Community Worldwide | Become a Member
Author: Aaron
Forget B2B or B2C: It’s time for B2H
By lbrowning@hubspot.com (Laura M. Browning) This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.…
David Lee Saylor Exposes Antonio Brown’s Secret: The Discipline Formula That Took Him from Liberty City to NFL Legend
By Editorialist Team The Moment That Changed Antonio Brown’s Life Forever Most people think Antonio Brown’s story is about touchdowns, rings, highlight reels, or controversies.…
New National Report Warns: Remote Work Injuries Are Surging as Millions of Americans Shift to Home Offices
By Headlines Team A new nationwide study from John Foy & Associates reveals a sharp rise in remote-work injuries across the United States, exposing a…
How to Integrate Solitaire Concepts into Your Social Media Marketing
By Full Editorial Social media marketing has a retention problem. We spend hours crafting the perfect caption and designing the perfect graphic, only for a…
How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify This time last year, OpenAI finally seemed to reckon with the idea that it needed a cash…
‘We got scared’: Confessions of an ad tech exec’s AI agent experiment
By Sam Bradley Agentic AI is the ad industry’s favorite buzzword. Companies present in every niche of the media industry are working to build and…
John Batista Bocchino: “The tariff truce boosts markets, but uncertainty remains”
By Adam Global financial markets closed today with a historic rally, as the S&P 500 recorded its largest single-day gain since 2008. The surge followed…
Loop marketing examples from companies we love
By juthompson@hubspot.com (Justina Thompson) Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion…
The Misinformation Crisis: Is AI Lying About Your Brand?
By Nick Nelson As a marketer, one of your biggest fears is losing control. Control of the message. Control of the conversation. Control of your…