This is what you should do when you are subject to criticism via social media:

There’s a real person in there somewhere.

Even the most vile trolls, those who pounce on you all day and seem to hold a grudge against the society, still have souls and can be redeemed. We can be honest with one another and admit that life is hard. It is not easy for everyone to accept that.

Curiously, social media is a place that—as in the real world, and in our real relationships—being authentic can help you find and connect with like-minded individuals. It actually “works” as a way to make connections.

I noticed this recently when I “spilled the beans” about how hard it is to write a book. My entire strategy was changed, not only in my email newsletter, but also on LinkedIn, Instagram and Instagram. I explained how the intensive research process affected my approach. It was hard to stay in isolation for weeks at a stretch, far from my friends, and still be able to read a few chapters.

Surprised and relieved, I heard from Elena Cardone (author, speaker, businessman) that she had a similar perspective.

True authenticity is a winning strategy. After watching a couple of her keynote messages, I was intrigued by her view and reading her LinkedIn posts on the realities of motherhood, business ownership, and keeping busy, I got a feeling about it.

“Honesty is one of the most powerful ways to connect with others both online and offline,” she told me recently. “In the context of social media, I have learned that people resonate and identify with me when I show my authentic self.”

Cardone stated that authenticity is what people crave. It’s what all of us crave, because we also want to be real with each other.

And being honest and authentic is an effective way to give empathy to others. Cardone believes authenticity is the key to empowering others and allowing them to be authentic. This allows them to become more confident and openly share their talents with an audience most people don’t always find supportive or welcoming.

The most startling revelation, though, is that our own authenticity is what helps us reach a wider audience, because we’re not hiding behind a veneer. You can think of it like this: It makes complete sense to show who you are if you truly want to build relationships with people who will buy your book, support your cause or listen on your podcast.

Fake people attract others who will never stay. “You can’t fit into everyone’s mold,” says Cardone. “So, stop trying. Be you and let it roll.”

Each person can only take so much. Cardone recommended that you avoid gossip and share your dirty laundry to prevent falling prey to critics.

“Handle your affairs behind the scenes,” she says. “You can be authentic when you tell people how you …read more

Source:: Social Media Explorer

Author: Aaron