As video investment increases, mobile in-game video ads are on the rise
By Zynga
As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games.
Mobile games have evolved into a premium advertising channel — mass-market interactive entertainment. Statista predicts that advertising spend in mobile games will increase to $130 billion in 2025, up from $46 billion in 2021, solidifying mobile game advertising as an exponentially growing space.
Advertising in mobile games (and gaming in general) is a much less cluttered environment than other avenues marketers turn to, such as CTV, social media and display. Essentially, video is video, no matter where it appears. When it’s within mobile games, it’s a brand-safe space where advertisers can choose the genre and target the audience that best works for them.
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Source:: Digiday
