As political polarization intensifies, agencies struggle to find brand-safe gaming influencers
In 2025, content creators are no longer afraid to share their political opinions — and it’s created a headache for brands looking to engage in influencer marketing without prodding the hornet’s nest.
People have debated politics on the internet for years, but the political turmoil of 2024 and early 2025 has spurred many creators to be more vocal about their beliefs, particularly within the gaming space. Last week, for example, livestreamer Kaitlyn “Amouranth” Siragusa — who is primarily known for her hot tub and ASMR streams — ignited a firestorm of controversy after a clip of Siragusa mocking LGBTQ activists went viral on X. A representative of her team declined to share an on-the-record comment on the situation.
Siragusa’s comments were the latest of many political statements made by once-apolitical content creators within recent memory. Over the past year, the leading esports organization FaZe Clan endorsed Donald Trump, and creators who had previously focused on gaming content, such as prominent Twitch streamers Zack “Asmongold” Hoyt or Steven “Destiny” Bonnell, pivoted to spend most of their time discussing current events like the U.S. presidential election and the conflict in Gaza. (Hoyt and Bonnell did not respond to requests for comment prior to the publication of this story.)
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Source:: Digiday
