As digital advertising has evolved, marketers are re-evaluating their DSPs
By Amazon Ads
Kelly MacLean, vice president of product, Amazon Ads
Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more unclear. Constant upstream changes in the world of digital advertising keep poking holes in marketers’ boats, forcing them to decide whether to get a bucket and start bailing or get a new boat altogether.
Making this decision requires a hard look at the currents driving all this change. Understanding them may lead to a closer look at the ability of their DSP to perform for present and impending needs. This is a time for marketers to look at things a little differently, building for the long term to develop solutions grounded in what they need now and in the future.
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Source:: Digiday
