As companies debut AI offerings at a breakneck pace, consumer concerns grow
By Marty Swant
As commercial interest in generative AI continues to grow, companies still have to overcome consumer concerns.
According to new research from Gartner, 64% of marketers surveyed said they’re already deploying or piloting various types of AI or machine learning tools. Meanwhile, 53% of consumers think generative AI will “strongly or somewhat negatively impact society.”
IT experts are also greeting generative AI with a mix of excitement and worry. In a new survey of IT leaders conducted by Salesforce, 86% of 4,000 respondents said GenAI will have a prominent role in their organizations — up from 57% in March — but 64% share ethical concerns associated with the tech.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
