As AI and influencers shape audio, agencies focus on targeting and privacy issues
With more use of artificial intelligence and influencers in podcasting, there are greater possibilities in targeting and personalization of ads — but this might also bring up privacy and brand safety concerns down the line.
From tools that use AI-generated voices and ads to contextual targeting, agencies are exploring new solutions, such as audio management platform Sounder, for their podcast ad campaigns. The result is more ad format options that rely on AI to produce audio ads, host-read sponsorships and personalized campaigns using custom generative AI voices.
Kristen Coseo, director of podcast and digital audio strategy at independent agency Ocean Media, said AI software like Sounder opens the door to running “contextually relevant campaigns with the added layer of brand suitability. Like all AI tech, it’s a work in progress and getting better and smarter with time.”
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Source:: Digiday
