An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli
By Tim Peterson
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Upfront Week is over; let the upfront negotiations begin. Sorta.
In the past, last week’s Upfront Week presentations by TV and streaming ad sellers would be swiftly followed by the start of the annual haggle with advertisers and their agencies. But the TV and streaming ad market has become more of an always-on marketplace.
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Source:: Digiday
