American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers
American Eagle is continuing its investment in metaverse marketing for its back-to-school campaign, which includes Roblox and Meta Quest 2 virtual reality headsets.
The post American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers appeared first on Digiday.
Source:: Digiday