By Digiday Awards

This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing.

With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these finalists are helping brands relate better to their customers and create more impactful campaigns.

Amazon Ads’ groundbreaking film series ‘The Spark’ made waves in 2023, landing the company a top spot for Best Branded Content Series – B2B. The series spotlighted the human stories behind SMB brands. As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The series was distributed across multiple channels, including strategic events and organic social. As a result, the series exceeded its goals and drove triple the increase in positive perception and traffic to the Amazon Ads website. ‘The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

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Source:: Digiday

Author: Aaron