Alphabet Soup: 75 B2B Marketing Acronyms Defined

I’m not sure of the source, but there’s a common saying in our industry that no one dreams of becoming a B2B marketer when they’re a kid. Many of us have taken pretty indirect routes to get here and along the way there was a lot of trial and error, hypothesis and testing and no end to learning something new.

One of those learning opportunities is the ever evolving language of B2B marketing. Every year it seems new acronyms get added to the mix. I can remember when “SEO” and “CRO” were new let alone OKRs, PLG, or ABX, At least there are some fun acronyms like TOFU, MOFU and BOFU

I think of myself as a lifelong learner and eternal student when it comes to B2B marketing. So, to keep track of all of these acronyms as I’ve come across them, I’ve kept a swipe file in Evernote and then Google Docs. Realizing the list is quite long, I did a little more research to round things out to a nice number – 75.

Whether you’re listening to a B2B marketing podcast, reading a post from your favorite B2B marketing influencer or reading a post or article and come to wonder what a particular acronym means, hopefully this list will be helpful when Google, ChatGPT or Perplexity try to give you the best answer.

B2B Marketing Strategy & Planning

These acronyms are for high-level frameworks, market definitions, and strategic approaches that make up the foundation of a B2B marketing plan before execution begins.

ABM (Account-Based Marketing): This is a focused growth strategy where marketing and sales collaborate to create personalized buying experiences for a select set of high-value target accounts, such as launching a dedicated webinar series for just the top 10 companies in the Fortune 500.
ABS (Account-Based Selling): The corresponding sales methodology to ABM, where sales representatives use personalized outreach and in-depth account insights to engage specific stakeholders within a target company.
ABX (Account-Based Experience): The evolution of ABM that focuses on creating a relevant, trusted, and consistent experience for all individuals within the target account across every single touchpoint, from the first ad they see to post-sale support.
AIDA (Awareness, Interest, Desire, Action): This is a classic marketing model that describes the four stages a consumer goes through in the buying process, which marketers use to structure their campaigns and content funnels.
ICP (Ideal Customer Profile): A detailed, fictitious description of the type of company that would get the most value from your product, which helps a marketing team focus their resources on the most promising market segments.
NPL (New Product Launch): The coordinated effort and strategic plan for bringing a new product or a major new feature to the market, involving everything from initial market research to the final launch day announcement.
OKR (Objectives and Key Results): A goal-setting framework where the team sets ambitious objectives (the “what”) and then defines specific, measurable key results (the “how”) to track progress, such as aiming to “Increase Market Share” with a KR of “Launch in …read more
Source:: Top Rank Blog

Author: Aaron