By esantiago@hubspot.com (Erica Santiago)

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI.

However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood.

I want to help it gain new students. So, dear reader, we are going to learn about AI audience targeting, its benefits, and helpful AI target audience tools together.

Here we go!

Table of Contents

• What is AI audience targeting?
• Benefits of Using AI for Target Audiences
• How to Find Your Target Audience Using AI
• 6 Best AI Tools for Target Audience Research

What is AI audience targeting?

After some research, I’ve found that AI audience targeting is when you use artificial intelligence to find and engage with a distinct group of potential customers (your target audience).

Specifically, AI target audience tools examine audience behaviors, interests, regional preferences, and demographics to guide marketing strategies and content.

Benefits of Using AI for Target Audiences

Using AI target audience tools can help improve many aspects of a marketing strategy.

I’m personally most interested in how it can help with advertising, content, and customer engagement since these are most important to me as I help my neighborhood business.

Advertising

AI target audience tools would be most helpful in advertising because they could analyze large quantities of data in seconds, allowing me to draw conclusions quicker, decide on my advertising strategy, and pivot quickly when necessary.

As I said, the business I‘m working with is a pole fitness studio. An AI target audience tool would help me quickly figure out our target audience’s behaviors, where they search for pole fitness content, and what platforms they frequent.

From there, I can craft an advertising strategy tailored to them, thus boosting the studio’s visibility and gaining more students.

Content

I‘m trying to grow the business’ visibility on social media. I’ve found that some videos perform better than others, but analyzing all the content performance data is still tedious, and I need to figure out what our audience likes.

As I said earlier, AI audience tools can analyze this data faster than I or any human could, allowing me to adjust my content strategy and create engaging content more quickly.

How to Find Your Target Audience Using AI

According to my research, I can find and understand my target audience using AI via the following:

1. Predictive Analytics

I can’t stress enough how efficient AI is at analyzing data. In this case, AI can quickly assess data to build models for future consumer behavior.

For example, my neighborhood studio could use predictive analytics to figure out when someone is in the market for classes if a potential student:

• Attended one of its events, such as the Halloween-themed pole dance workshop it hosted
• Is a part of a demographic of people who are interested in learning pole fitness
• Lives in …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron