By esantiago@hubspot.com (Erica Santiago)

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation.

In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021.

So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive. To keep you in the loop, here’s a breakdown of AI’s role in marketing automation and how marketers can leverage it.

How is AI driving marketing automation?

Why Marketers Should Use AI in Marketing Automation

Ways Use AI in Marketing Automation

Successfully implementing AI Marketing Automation

How is AI driving marketing automation?

At its core, AI uses machine learning to mimic how humans learn and improve accuracy by analyzing large stacks of data. When applied to marketing automation, AI analyzes vast data sets to pinpoint patterns, predict customer behavior, and make immediate decisions.

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it’s no surprise that AI marketing automation is here to stay.

In 2020, the global market for marketing automation was $4,438.7 million, and it’s expected to grow to $14,180.6 million by 2030. Moreover, the top 28% of businesses actively use marketing automation and AI tools in their process.

Why Marketers Should Use AI in Marketing Automation

AI-powered marketing automation can streamline marketing processes. This gives marketers the time and space to focus on other aspects of their job — such as brainstorming and strategizing.

AI marketing automation also makes sending personalized content to customers easier, thanks to data and algorithms. Other benefits include cost efficiency and optimization of ROI.

Automating repetitive tasks can save money. For example, using AI chatbots to communicate with customers would eliminate the need for human customer service agents, which can save costs over time.

And companies that implement AI in marketing see an average increase in ROI of up to 30%, according to a study by Accenture.

Ways Use AI in Marketing Automation

Below are some ways marketers can leverage AI to automate their processes.

Personalization

McKinsey’s Next in Personalization Report shows 71% of consumers expect companies to provide personalized interactions. Furthermore, 76% of consumers experience frustration when they don’t receive personalized interactions.

Creating personalized experiences for all of your customers can be tedious, time-consuming, and unrealistic without automation.

AI can automate the process by analyzing customer data and behaviors and using that information to tailor each customer’s experience.

For example, Whole Foods leverages AI to provide customers with personalized messaging.

In 2021, Whole Foods opened several Just Walk Out stores across the U.S. The stores allow customers to pick up their items and leave without stopping at a register.

Instead, the items are charged via AI. The purchase information gathered by the AI is then used to …read more

Source:: HubSpot Blog

Author: Aaron