AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]
By esantiago@hubspot.com (Erica Santiago)
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Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it.
“[Expletive] logo generators? We’re doomed,” were his exact words.
I ended that blog post by clarifying that businesses should use actual graphic designers when designing their logos to stand out. And I stand by that, so hopefully, that gave him more faith in humanity and our friendship.
That said, I wanted to ask my friend for his perspective on AI in graphic design. So, here are some of Michael’s thoughts mixed in with my findings from other sources.
After reading, if you’re curious about integrating AI into your own workflow, check out our various HubSpot AI tools to see if any can help with your next big campaign.
AI Graphic Design: What is it?
AI graphic design is exactly as it sounds. It’s the use of artificial intelligence to generate graphics such as infographics, ads, logos, and other forms of visual art.
The logos I created in my previous post via AI generators are examples of AI graphic designs.
How will AI affect graphic design?
According to Randall, many graphic designers already see AI’s negative impacts on the industry and fear it could cause more future problems for artists and designers.
“Designers are getting pretty stressed,” he says. “Since the pandemic, there has been a shift. Many freelancers and independent business owners have lost work in a way you would expect because of the pandemic, but then AI started to really explode.”
Randall says AI is seen as more accessible or cheaper to business owners than hiring an actual graphic designer.
“Creating a brand identity for less than $5 is something most people would jump at compared to hiring a professional for hundreds of dollars—and the latter price is justified because graphic design is labor, but people don’t think of it like this.”
Therefore, there‘s a concern that AI’s promises of accessible, affordable, and fast graphic designs could further devalue artists in the design industry.
However, some designers say the future of AI in graphic design is less clear and maybe even less dystopian. In a YouTube video, graphic artist Will Paterson said whether AI could replace designers is tricky, and no one truly has the answer.
“All I can say for certain is that despite your beliefs of generative AI—whether it’s good or bad—to say competitive and to be in the industries that …read more
Source:: HubSpot Blog
