AI Briefing: Writer’s CTO on how to make AI models think more creatively
By Marty Swant
With training data similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has left customers asking for ways to make AI more creative — both with how to use it for thinking and for generating more creative content or ideas.
To address this, AI startup Writer released a new LLM last month called Palmyra Creative that aims to help enterprise businesses squeeze more creativity out of generative AI. The goal isn’t just to help with more creative outputs; it’s also to help companies use AI in more creative ways while coming up with ideas.
AI already has come a long way in terms of creative thinking. For example, some researchers have found LLMs to be more creative than humans in areas like divergent thinking. (Some papers published last year have explored AI models’ ability to generate multiple creative ideas, find varied solutions to problems, and explore various angles.) However, current LLMs still are largely limited to their own knowledge via training data — rather than lived experiences or learned lessons like humans are able to tap into.
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Source:: Digiday
