AI Briefing: What transparency could look like for AI-powered brand safety tech
By Marty Swant
Following Adalytics’ new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have more questions about what works, what doesn’t and what advertisers are paying for.
The 100-page report, released Wednesday, examined whether brand-safety tech from companies like DoubleVerify and Integral Ad Science is able to identify problematic content in real time and block ads from appearing next to hate speech, sexual references or violent content.
After advertisers expressed shock over the findings, DV and IAS defended their offerings with statements attacking the report’s methodology. According to a blog post by IAS, the company is “driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.”
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Source:: Digiday
