By Marty Swant

With CES 2024 behind us, it’s clear many in marketing and beyond see plenty to be excited about with AI — and also plenty to be fearful about in the coming year.

Unsurprisingly in Las Vegas last week, AI was inarguably one of the hot topics. Major brands and startups alike spent the week touting new AI chatbots for everything from cars and bikes to smart TVs and personal devices. Meanwhile, other companies harnessed the past year of generative AI hype to show off platforms for making AI avatars, gaming experiences and other uses for health, tech and homes. 

Despite all the talk about AI on- and off-stage, some marketers noticed many exhibitors weren’t touting AI in their booths. Eric Hunter, a brand strategy consultant at Performance Branding Consultants, said the more mature tech companies on the showroom floor weren’t making it a “single point of differentiation” and instead focused on the benefits that come from embedding it into larger solutions.

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Source:: Digiday

Author: Aaron