AI Briefing: Tech giants build new enterprise tools and partnerships while startups race to compete
By Marty Swant
Generative AI unsurprisingly took center stage during last week’s Google Cloud Next, a three-day event that precedes other major tech events this fall, including the Apple Event, Salesforce’s Dreamforce, Meta Connect and Adobe Max. However, it was just one of many AI-related events bubbling up in the news cycle last week as the race to build and regulate AI continues at breakneck speed.
What happened at Google Cloud Next:
- Google also announced numerous updates to its AI platforms like Vertex and Duet, while also unveiling new or expanded partnerships with companies like Nvidia. In his opening remarks, CEO Sundar Pichai said “tens of thousands of developers” are using more than 100 AI models on Google Vertex while more than 1 million people are already using generative AI features in Google Workspace.
- Alongside all the talk about the benefits of AI, Pichai said the company’s also developing ways to mitigate risks including a new “watermark” for AI-generated images to help distinguish and verify what’s computer-made and what’s not.
- Executives from dozens of companies joined Google on stage to talk about their partnerships including General Motors, IHOP, the Boston Red Sox, Urban Outfitters, Estee Lauder, GE Appliances and FOX Sports. Another was Six Flags, which announced plans to integrate Google’s generative AI tools into the theme park’s mobile app and website later this year to create chatbots that answer questions and help visitors plan their day with personalized recommendations.
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Source:: Digiday
