By Marty Swant

At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools.

While major social platforms announced new AI upgrades for users and advertisers, streaming TV startups also unveiled new ways to use visual AI and machine learning for targeting and measurement. Meta talked about using AI to predict organic creator content for paid partners, using ML to suggest creators for brands and tools for resizing videos for Reels. Hours later, TikTok said it is adding generative AI to its Pulse Lineups ad product while also vowing to challenge the newly signed ban in U.S. court. Snap, which positioned itself as “not social media,” discussed ways it is using AI to help create augmented reality lenses for users and advertisers within minutes. 

Giants like Samsung also focused their events on ways they’re using AI for content, ads and audiences. Meanwhile, streaming providers that announced new AI tools include Canela Media, which said it’s using AI for contextual ad targeting like having an engagement ring ad during a romance show. Another, Samba TV, said it’s working with advertisers to beta test its new Samba AI platform that uses visual AI to identify people and products in shows to help with contextual targeting and measurement.

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Source:: Digiday

Author: Aaron