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AI Briefing: More companies are advertising AI as spending picks up | International Association of Digital Marketing Professionals (IADMP)

AI Briefing: More companies are advertising AI as spending picks up

Aaron October 30, 2023

By Marty Swant

Companies investing in AI are increasingly investing more to market it.

At least $40 million has been spent this year on advertising AI products across print, digital, TV and events, according the ad-tracking firm MediaRadar. And in recent months, momentum is picking up.

Tech giants and startups racing to stand out spent more than $35 million in just the third quarter of 2023 — a 550% increase over the third quarter of 2022 — noted MediaRadar, which analyzed spending data through September for more than 360 advertisers. The total number of third-quarter advertisers also increased by 135%, jumping from 80 in 2022 to more than 180 in 2023.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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