AI Briefing: How AI showed up at Cannes Lions 2024
By Marty Swant
At this year’s Cannes Lions Festival of Creativity, it’s no surprise AI was le sujet de la semaine, with cocktail conversations along the Croisette that ranged in strength from hype as potent as absinthe to the more modest hypothetical rosé. But there was enough buzz to make even the most sober points seem like chatbot-worthy hallucinations.
For the second year in a row, generative AI was a main theme at Cannes Lions 2024. Conversations have matured since Cannes Lions 2023 — from early questions about AI’s role in marketing to newer explorations of practical applications — but advertising execs still noticed an excess of AI jargon.
Some saw AI news at Cannes Lions 2024 as focused on future AI commitments. Others note marketers privately admit to being overwhelmed by options and also still underwhelmed by results. There are also outstanding questions like who should own AI inside a company — and who owns the budget.
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Source:: Digiday
