AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or setting up gear. That’s what led me to explore AI avatars.
At first, avatars were just an experimental shortcut for businesses. But over time, they became something more: a flexible way to keep things personal without needing to be physically present. Today, savvy teams are already leveraging avatars.
Here are six high-impact ways I’ve seen businesses leverage avatars, along with tools that make it easy to get started.
6 Ways Businesses Are Leveraging AI Avatars
1. Short-form Content Creation at Scale
Creating video used to be slow and frustrating, especially for small businesses with cash-strapped teams. It took forever to film, edit, subtitle, and polish something enough to actually post it. Now, AI avatars are changing the game.
Now, you can write a script and let the tools do the rest. I’ve tested Argil, which is specifically built for short-form creators. Once the avatar is in place, it adds captions automatically and even suggests relevant B-roll based on the topic. I noticed the tool still needed reviewing and tweaking, but I didn’t need to start from scratch.
I believe this shift will make daily video publishing possible for teams of any size. What used to take hours now takes ten minutes, without compromising quality. And because it’s scalable, you can show up way more consistently, even without a dedicated video producer.
2. Localized and Translated Content for Global Reach
Translation and localization are also where I see avatars making huge strides. For example, most people know YouTuber Mr. Beast for his over-the-top videos, but what I find equally fascinating is his distribution model. Only around 30% of his audience speaks English, while the rest is made possible through translated content.
AI avatars now allow for native-quality lip syncing in multiple languages. I’ve seen HeyGen do this, and the fidelity is honestly mind-blowing. The avatar’s lips and voice match perfectly with the new language.
Avatars open up international audiences without the need to re-record anything, making it an essential strategy for any content-focused business that wants to expand globally.
3. Scalable Sales Outreach and Customer Service
Another use case I’m personally excited about is using AI avatars in outbound sales. If you’ve ever received a Loom from someone scrolling your LinkedIn and pitching you something generic, you know how forgettable that feels. But when you integrate AI avatar tools like Tavus with AI research agents like Clay, which can scrape LinkedIn profiles, you can do much better.
With just a name and a few data points, I can generate a tailored video that says, “Hey Sarah, I …read more
Source:: HubSpot Blog
