By fneedle@hubspot.com (Flori Needle)

Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train.

AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries.

AI Applications Examples

AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions.

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Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries.

1. AI Applications in Marketing

Marketers can leverage AI to save significant time on routine tasks and spend more time on the more creative aspects of their job.

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos. Tools like HubSpot’s content assistant can help marketers automate the blog writing process, saving time while still generating high-quality and helpful content for audiences.

Many businesses already use AI-powered tools for segmented targeting and personalized ads on social media based on someone’s history and site behavior. Marketers can also use AI for content moderation to combat illegal and harmful content on their websites and forums.

2. AI Applications in Sales

Salespeople can use AI to simplify and optimize a sales process so it’s easier to sell.

For example, AI tools can analyze customer profiles and compile relevant data to help sales reps reach out with unique, personalized value propositions.

Sales teams can also use AI to forecast revenue and address potential roadblocks to success before they grow too large or use programs that simulate sales situations for training and development.

3. AI Applications in Customer Service

As with sales, AI is used in customer service to improve the customer experience and ensure customers can always find the information they need to have a delightful experience with their favorite brands.

Businesses can use chatbots that use natural language processing (NLP) and natural language generation (NLG) to understand human input and bring relevant answers. A CS team might also use a sentiment analysis tool to understand the tone of over-the-phone conversations to see how customers feel and identify areas for improvement.

Customer service call centers might use AI and machine learning tools, like automated call routing software that always transfers customers to the agent best suited to help.

4. AI Applications in Healthcare

The healthcare industry has used AI for a while. In fact, using AI in minimally invasive procedures is a pillar of the practice, and some providers are starting to use robot assistance during more significant procedures.

Examples of newer applications of …read more

Source:: HubSpot Blog

Author: Aaron