‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for generative AI
By Seb Joseph
Nine years ago, David Jones felt like a mad scientist at the Cannes Lions Festival, unveiling You and Mr Jones — now The Brandtech Group — promising to make marketing faster, better, and cheaper. Back then, no one had a clue what he was talking about. Today? They get it. The secret sauce? Generative AI.
“Everyone immediately gets what we’re doing now,” said Jones.
Conversations at this year’s festival back him up. The confusion has given way to education, as marketers start to understand what they don’t know about AI.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
