Advertising Week Briefing: AWNY distills the industry’s existential drift
By Seb Joseph
Another industry event, another round of panels framed by uncertainty. It’s the one constant in a stretch of years defined by volatility — economic, political and technological — all of which have reshaped how marketers operate.
But this time, the uncertainty feels different. Less ambient noise, more existential.
The pace of change, from AI to global instability to the fracturing of media itself — has caught even seasoned marketers off balance. Ad Week New York doesn’t escape that. If anything, it distills it. For many of the 20,000-plus attending, this year feels like Q4’s ceremonial kickoff, and more like a pulse check.
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Source:: Digiday
