Advanced ad targeting and personalization are elevating advertisers’ retail media campaigns
By Best Buy Ads
As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns. A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media.
However, according to Forbes, 74% of brands have already allocated budget toward RMNs. Wakefield Research also found that 64% of CPG brands with ad budgets of $100 million or more are planning to increase their RMN spend.
As the consumer demand for personalized targeting increases, to succeed with retail media campaigns, advertisers must understand the benefits of marketing at the point of purchase — and beyond. Similarly, they’re working to identify the right steps to take before implementing personalization tactics and how to bring a cohesive RMN campaign to life.
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Source:: Digiday
