By Digiday Awards

This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels.

Among the prevalent themes this year were advanced e-commerce technologies, including AR/VR experiences and blockchain, and investment in automation platforms for seamless operations. Together, these tactics are allowing companies to deliver enhanced customer experiences and drive efficiency in marketing and sales operations.

For instance, in the new Best Content Creation Platform category, winner Adobe put AI at the forefront of its new Express app, which is designed to make it easy for users of all skill levels to produce standout social media posts, videos and more. The platform is equipped with templates and tools, along with commercially safe generative AI features powered by Adobe Firefly, allowing creators to produce content with confidence. Adobe Express has already rapidly expanded its capabilities, including the integration of Adobe Firefly into the mobile app, and offering enhanced generative AI and editing features for faster on-the-go content creation.

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Source:: Digiday

Author: Aaron