By Marty Swant

As AI-generated content becomes more ubiquitous, Adobe has developed a new “nutrition label” with the goal of improving transparency and trust across photos and videos created or edited with AI.

During its Adobe Max conference yesterday, the company debuted a new “Content Credentials” icon that will be embedded into the metadata of all content created using Adobe software. When someone hovers over the tamper-proof icon (“CR”) — they’ll see information about when the image was created, who created it, the AI software used and additional information about the content and its history.

Along with Adobe, other companies are already adopting the icon include Microsoft, which will use it for AI-generated images made with Bing Image Creator. Publicis Groupe will use the icon on all AI-generated content for its clients. Hardware companies like Nikon and Leica will start adding it to future cameras to show which camera able to produce verifiable images. The updates are part of the ongoing Content Authenticity Initiative, an organization created by Adobe and various partners.

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Source:: Digiday

Author: Aaron