A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t
Hang Media thinks it’s found the best way to reach Gen Z, in small groups at a time.
If you were a Knicks fan and got to, say, watch them compete in the NBA Finals (I know, I know, but a man can dream) and got to virtually hang out with some of the team’s legends like Carmelo Anthony and Latrell Sprewell, you’d jump at the chance, right?
That’s exactly what alternative media platform Hang Media is banking on — matching brand sponsors with popular athletes around their respective sporting events, and giving fans the chance to hang with them in a Zoom-like setting. It’s kind of a Twitch for athletes and their fans.
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Source:: Digiday
