The word FanThe word “word” is the source of this phrase Fanaticenthusiast, which is usually a spectator. And on Sunday, February 13, there will be inspiring moments both on the field and on screen–for fans around the globe to experience. 

It’s not surprising that the NFL is the most loved sports league in America. In 2021, 92 of 100 most-watched telecasts were either NFL live games or NFL studio programming. What is surprising, however, is that the two teams headed to Super Bowl LVI rank 27 and 29 (in terms of the number of fans) among the 32 teams in the NFL. It takes more than fans to make it to the big games. Despite the excitement surrounding the end of the season, both teams are likely to win some fans. While this is a tale of two teams, it’s also an epic matchup of two dynamic quarterbacks AndThey were the conference winners.

First, we have the Cincinnati Bengals: an “against all odds” team with an offensive Rookie of the Year wideout, an All-Pro running back and a defensive line–with two of the NFL’s sack leaders–all guided by a Joe Cool quarterback versus the Los Angeles Rams: a team formed through a compilation of coincidences; garnering an outstanding quarterback, supported by a defensive lineup of superstars and a wide receiver—coincidentally from the OtherThe Cleveland Browns, an Ohio NFL team. Another coincidence for the Rams team is that they have a home-field advantage. The league decided the game would take place at SoFi Stadium long before the 2021-22 season started. 

Outside the U.S., fandom is growing

And this Super Bowl experience for fans is going to be exciting everywhere–with NFL.com touting the 2022 ways to watch the Super Bowl across countries and languages. While the NFL is historically an “American” sport, it does have a very large global fanbase, with fandom growing globally through its international games in Mexico and the U.K.

Fans from across the nation

In the U.S. alone, sports programming accounted for 98% of the most-viewed programs across broadcast and 72% of the most-viewed programs on cable television between January and September 2021, with last year’s Super Bowl LV accounting for 20.3 billion minutes viewed. Despite both teams’ rank in fanbases, the NFL is still the most popular sport in both Cincinnati and Los Angeles, with interest levels the highest for the NFL in both markets, trailed only by Major League Baseball. 

Is it really about the game–or the ads?

Due to the NFL’s significant rise in television viewership during the regular season, Super Bowl LVI got off the ground quickly this year. The last few ad units that were still available for sale just last week saw the Super Bowl LVI get as high as $7million for 30 second spots.

Awareness and engagement are key to brands’ efforts to build deeper relationships with their customers. With so much information about customers, marketers have the ability to do even more. Jamie Moldafsky (SMME CMCO), spoke to Forbes recently …read more

Source:: Social Media Explorer

Author: Aaron