A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings.
That’s one of the findings of a joint study between Omnicom Media Group agency PHD Worldwide and WARC, which surveyed 700 marketing and agency executives (in 10 different countries, including the U.S., U.K., Australia, China, Brazil, and others between May and June of this year) to better understand their plans for AI’s incorporation into their work between now and the end of the decade.
The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around generative AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public.
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Source:: Digiday
