A Marketer’s Guide to Working Remotely

the marketers' guide to working remotely

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere.

For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection.

While working remotely has many benefits, employees who regularly worked in the office may have a difficult time making the transition to exclusively working this way.

In this article, we’ll talk about the how’s and why’s of remote work for marketers.

The Rise in Popularity of Working Remotely

Remote work has been around for years.

However, the COVID-19 pandemic made it unexpectedly the norm for many businesses, and both employers and employees are realizing the work-from-home system can be successful.

According to Global Workplace Analytics, big companies like Best Buy, British Telecom, Dow Chemical found remote workers are 35 percent to 40 percent more productive.

The survey also found employees call in sick less often and feel empowered to work independently while also increasing collaboration. Importantly, many people are less likely to report unemployment due to workplace discrimination or lack of transportation.

Employees often prefer working remotely than regularly frequenting the office. In fact, 72 percent of employers believe remote work leads to increased employee retention.

These numbers show remote work is likely here to stay.

Employees prefer the convenience of working from their desired location. Meanwhile, employers can enjoy a more productive and efficient workforce. It’s a win-win-win situation for everyone.

The Benefits of Working Remotely As a Marketer

There are a ton of benefits to working remotely as a marketer. For many, there are feelings of freedom and improved work-life balance that didn’t exist when going into the office every day.

Here are five of the top benefits of working remotely as a marketer.

1. Working From Anywhere in the World

Gone are the days when employees had to issue a leave of absence to go on a vacation.

As long as you have a laptop and WiFi access, you can create promotional content from a beach in Thailand or a coffee shop in Japan. As long as you work during your expected hours, where you’re working from generally doesn’t matter.

Hence, talented marketers who want to explore the world can do their job and travel simultaneously.

2. Work at Your Preferred Time

While this isn’t allowed by every workplace, working remotely may allow you to have more control over your hours.

If you’re a morning person, you could start your day at dawn and be done by the afternoon. If you’re a night owl, you could start and end later.

This type of work also frees you up to use your breaks however you please. For instance, if you want to hit the gym, you don’t have to worry about showing up back at work with wet hair—or showering at all, if that’s your thing.