A Home-Run for Humanizing B2B Content: Why Generative AI Can Only Get Your Business to First Base
By Nick Nelson
With the Major League Baseball season now underway, one of the sport’s great ongoing debates has once again found traction: to stick with human umpires, or embrace the electronic strike zone?
It’s just another example of how rapid advancements in technology are fundamentally impacting everything in our society, from the classic American pastime to the ancient art of writing. Those of us in the content marketing space are having our own debates about the true value of robots and automation, and how they fit going forward.
The consensus at this moment? Artificial intelligence is going to be a game-changer in many ways, but its limitations will continue to make the human element essential when it comes to driving content marketing outcomes.
Let’s explore some of the ways generative AI solutions can help get your business on base and set up opportunities, and why the human touch is critical to ultimately putting runs on the board.
[bctt tweet=”“AI is going to be a game-changer in many ways, but its limitations will continue to make the human element essential when it comes to driving content marketing outcomes.” — Nick Nelson @NickNelsonMN” username=”toprank”]
Advantages of Generative AI Content for Marketing
While the urge is understandable, content creators who are actively avoiding generative AI tools out of apprehension are doing themselves a disservice. There are a lot of great benefits that can fundamentally enhance the way we work and the outputs we produce as marketers.
Here are some of the most helpful advantages technologies like ChatGPT can bring to B2B content marketing.
Expansive and comprehensive research, made efficient.
This is one of the benefits I’m most excited about, and have been most impressed by. Researching, if you want to do it right, can be one of the most time-consuming aspects of content creation – there’s so much information out there to seek out and sift through.
With the right prompts, content creators can leverage AI to answer questions and receive targeted info at lightning speed. I’m not going to be leaning on these tools as my sole source, because they are susceptible to inaccurate, outdated, and incomplete information, but I’ve already discovered plenty of shortcuts through the technology and look forward to exploring more.
Streamlined content development and production.
I would argue that (for various reasons we will soon cover) you generally don’t want to put AI in control of creating content. However, that’s not to say these tools can’t be immensely helpful in the process of content creation, especially the early stages of ideation and outlining.
If you’re a writer, then you probably know that the hardest part of creating a new piece can be getting started: sourcing your talking points, organizing your thoughts, ensuring your content will thoroughly cover the topic it addresses.
When provided with suitable direction, a generative AI tool can present ideas, information, and outlines in an instant. For example, you …read more
Source:: Top Rank Blog
