A History of Ad Tech Chapter 3: The Holdcos Strike Back
April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech.
The New York Times on April 4 noted how DoubleClick – a company “which delivers marketing messages to Web sites and monitors how many clicks they get” – planned to launch an ad exchange.
Journalists described the technology as “a Nasdaq-like exchange” for the buying and selling of digital advertisements,” taking in aspects of eBay and “the airline reservations system that travel agents use.”
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Source:: Digiday
