By Neil Patel

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes.

Well-planned tests can make a huge difference in the effectiveness of your marketing efforts. Narrowing down the most effective elements of a promotion and then combining them, can create a far more effective marketing plan.

What is A/B Testing and Why Does it Matter?

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective.

For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases.

On my own site, I spent time A/B testing my popup to find out what encouraged users to engage with my brand.

Over time, we found offering a free website analysis (which provides tons of value) was the most effective way to establish expertise and show visitors the value we offer.

Why is A/B Testing Important?

Accurate A/B tests can make a huge difference to your bottom line. By using controlled tests and gathering empirical data, you can figure out exactly which marketing strategies work best for your company and your product.

When you figure that one variation might work two, three, or even four times better than another, the idea that you would run promotions without testing starts to seem a bit ludicrous.

When done consistentyly, testing can improve your bottom line substantially. If you know what works and what doesn’t (and have evidence to back it up) it’s easier to make decisions and craft more effective marketing strategies.

Here are a few other benefits to running regular tests on your website and marketing materials:

• Helps You Better Understand Your Target Audience: When you see what types of emails, headlines, and other features your audience responds to, you can better understand who your audience is and what they want.
• Higher Conversion Rates: A/B testing is the single most effective way to increase conversion rates. Knowing what works and what doesn’t gives you actionable data that can help you streamline the conversion process.
• Stay On Top of Changing Trends: It’s hard to predict what type of content, images, or other features people will respond to. Testing regularly helps you stay ahead of changing consumer behavior.
• Reduce Bounce Rates: When site visitors see content they like, they stay on your site longer. Testing to find the type of content and marketing materials your users …read more

  Source:: Kiss Metrics Blog

        

  

  Author: Aaron