The Rise of the Hybrid Consumer and How They are Changing the Way We Shop [Webinar on May 5th)

As people return to physical shopping post-pandemic, a new behavior has emerged: hybrid shopping. Put simply, hybrid shopping is a blend of physical and digital shopping.

Given this trend, it’s important to create strategies that provide consumers with seamless, personalized, and convenient shopping experiences across digital and brick-and-mortar shops. Brands must reevaluate how they advertise, provide support, and even how they go about suggesting products.

Wondering how to get started? Learn how to better connect with hybrid consumers in the upcoming webinar we are presenting with Adweek on The Rise of the Hybrid Consumer and How They are Changing the Way We Shop on Thursday, May 5th at 1pm EST

The Rise of the Hybrid Consumer: How They Came to Be

In the post-Covid world, consumers have been rethinking, reevaluating, and adapting their lifestyles accordingly. As a result, their interests, shopping behaviors, and preferences have changed significantly.

While the “Hybrid Consumer” may seem like a new concept, we have been building towards them for a few years now. It was just digitally accelerated due to the pandemic.

In 2020, consumers did most of their shopping online; in fact, online sales grew by a whopping 31.8 percent from 2019 to 2020. This was more than double their average annual growth rate which was already impressive enough.

When businesses started reopening in 2021 and consumers began returning to in-store physical shopping, they didn’t abandon their online behaviors.

As “Hybrid Consumers”, they no longer distinguish between online and offline channels. For example, they may look at an item in-store but then do more research online before making a purchase there. They may also research and buy online before picking up a product in-store.

Rather, they’ve become “hybrid consumers” and no longer distinguish between online and offline channels. For example, hybrid consumers may look at items in-store, but complete their purchase online. The inverse is also true: they may shop online and pick up in-store.

As a result of these shifts, shoppers are creating new opportunities and challenges for marketers. It is more important than ever for businesses to track consumer actions to come up with a plan that better reaches and engages them.

Learn more about how to capitalize on these opportunities in the upcoming webinar on Thursday, May 5th.

Why Hybrid Consumers Are Important

“Hybrid Shopping” has caused a surge in sales for online marketplaces like Amazon, Walmart, Best Buy, Etsy, and Home Depot.

In fact, e-commerce sales are still growing and are expected to hit $7.391 trillion by 2025. E-commerce accounted for about $1 in $5 of total retail sales in 2020 and 2021 and as systems improve to benefit hybrid consumers, this could continue increasing.

Since consumers are now making purchase decisions based on a combination of in-store and online interactions, businesses much cater to the cultural shift which this webinar will …read more

Source:: Kiss Metrics Blog