By Neil Patel

The number one search result on Google receives more than 39 percent of all clicks. This means if someone searches for your targeted keyword phrase, four out of ten people will click the first result and ignore everything else.

Imagine what an impact it would have on your business if you could rank first for a few of your desired phrases.

The goal of this guide is to help you understand the most important Google ranking factors so you can implement them on your website and get more traffic.

What Are Google Ranking Factors?

Google ranking factors are the elements of your website that the Google search algorithm takes into consideration when deciding what webpages to show in the search results for a given search query.

When someone searches for a phrase relevant to your business or service, you want them to find you and not your competition, right?

To truly understand how to get your website ranked in Google search results, you need to understand Google ranking SEO. There are hundreds of ranking factors, some of which can have a significant impact, while others matter less.

In this guide, we’ll cover the factors that matter most, so you know which SEO strategies to spend the most time and money on.

Why It’s Important to Know the Google Ranking SEO Factors

While the ROI on SEO can be a bit fuzzy, a study by Intergrowth gives it a little more clarity.

The first five organic results amount to 67.60 percent of all clicks. After that, the percentage of clicks drops to 3.73.

Let’s say you rank number one for a keyword with 1,000 searches per month at a 30 percent click-through rate. That would drive 300 new visitors to your site each month. If you convert only one percent of those visitors, it would still mean three new customers every month for a year.

Simply ranking number one on Google for a single keyword can bring 36 new customers per year to your business.

Implementing some of the steps in this guide to rank for a handful of keywords can have a significant impact.

Top 11 Google Ranking SEO Factors

Let’s take a look at some of the most important Google ranking factors so you can learn how to increase your SEO ranking on Google.

1. Mobile-First Optimization

In the fourth quarter of 2021, mobile traffic accounted for 54.4 percent of global traffic. The majority of people surfing the web on their smartphone expect your site to work perfectly on their device, and if it doesn’t, they’ll likely bounce from your site.

This is why mobile friendliness is one of the most important Google ranking factors. If your site doesn’t function properly on mobile, Google is knocking you down a peg.

If you don’t believe me, you can …read more

Source:: Kiss Metrics Blog

Author: Aaron