One extremely wealthy man quietly held shares in an undervalued company. This investor went public about his concerns regarding the firm and asked for clarifications.

We’ve seen where such a scenario ends dozens of times over the past decades: The rich shareholder is perfectly positioned to initiate a hostile takeover of a company. And now that’s the reality confronting Twitter after Elon Musk has decided not to take a board seat, a role for him announced with some fanfare last week by CEO Parag Agrawal and founder Jack Dorsey. A day earlier, Musk, the world’s richest person, revealed he’d amassed a 9.2% stake in the company, making him its largest shareholder.

“This now goes from a Cinderella story with Musk joining the Twitter board to likely a Game of Thrones battle between Musk and Twitter,” says Dan Ives, a Wedbush analyst who covers Tesla, one of two companies Musk runs. (SpaceX, the other.

Was it a coincidence? Musk posted a few suggestions on Twitter over the weekend to change Twitter. Musk suggests Twitter could change nascent plansTwitter Blue is a subscription service that allows users to follow the company. seemed to advocate for eliminating ads, which account for nearly all of Twitter’s $3.7 billion in annual revenue. Further, Musk threw out ideas for Twitter’s headquarters Convert the property to a shelter for homeless people and make it even more attractive. the company name (drop the “w” to form a crude joke). Musk speaks to a large audience. He is followed by over 81,000,000 people via Twitter. This makes him one of the most watched figures on the platform.

Most striking was Musk’s Saturday tweet asking the question, “Is Twitter dying?” It was Musk pointing out that some of Twitter’s most followed accounts rarely publish content, drawing attention to limited activity from accounts run by celebrities such as Rihanna, Justin Bieber and Taylor Swift.

Musk’s tweet storm further unnerved Twitter employees, who already ended the week worried what effects his disruptive presence could have on the board. His tweet about Twitter and the inactive but widely followed accounts drew swift condemnation from God-Is Rivera, the company’s global director of culture and community.

“As a frequent tweeter you should know that follower count isn’t always king,” she wrote in a tweet replying to Musk’s original. “People who push conversations forward, build equity within communities, & offer unique perspectives are what make this app vibrant.”

Agrawal & Dorsey …read more

Source:: Social Media Explorer

Author: Aaron